Digression: "Why There's No Escaping the BLOG"
The current issue of Fortune magazine has this article. Its subtitle reads: "Freewheeling bloggers can boost your product—or destroy it. Either way, they've become a force business can't afford to ignore." Another recent Fortune article refers to bloggers as "a tiny but highly influential audience." And, in other blogging news, a recent study by the Pew Internet & American Life Project shows that 27% of internet users read blogs (although only 38% of internet users know what blogs are). According to the study, "those who knew about blogs were well-educated, internet veterans (about half those with at least six years of experience knew what a blog is) and heavy users of the internet."
- posted by Kim Kralowec @ 2:17 PM